Case Study:   CleverVoice

CleverVoice are a voice message marketing start-up and approached GC to design and implement their complete solution from inception.

The Brief

CleverVoice approached GC with a new marketing concept requiring the creation of a customer facing frontend web site linking to SMS and voicemail backend systems. At the time, CleverVoice were a small start-up without their own engineering capability and needed a partner to architect and implement their solution. A close and collaborative relationship was required as some of the requirements were still undecided.

The Solution

GC took CleverVoice’s brief and architected a cloud based solution for their system. GC also researched SMS and cloud based voice providers, making recommendations to CleverVoice incorporating factors such as economics, technological suitability, and commercial stability. GC then developed the complete solution, delivering a fully tested and operational system to the client on time and on budget.

After a very successful launch, GC continued to provide extensive product support, performing on-going product development to broaden the scope and functionality of the solution. For example, a public RESTful API was added allowing third parties to integrate CleverVoice within their product, and further extending its commercial reach.

Value Add

GC’s familiarity with start-ups laid solid foundations for the working relationship with CleverVoice. GC tailored their approach to match the pragmatism and budget constraints required by the client. Leveraging their experience and connections in the venture capital sector, GC were also able to advise on fund raising, and how to present CleverVoice’s novel proposition to the investment community. GC also advised on Intellectual Property and authored patents for CleverVoice to file through their attorneys.

“We found an excellent partner in GC, and have been exceptionally impressed by their work, ability to deliver, technical expertise, and professionalism. We would, and have, strongly recommended them to others.“

Keith Hawkins,

Technology Areas

Value Add

Fund raising, VC Introductions, IP & Patents

Project diagram


Sign up for CleverVoice here.

Please note that GC engineered CleverVoice’s product, and not their corporate web site. Customer testimonials include WaterAid, Bob Champion Cancer trust, and Racing UK.